Thomas Worzella

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Staying Plugged in!
 
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 Food for thought…

 

Are your people included in your goals and planning?

 

A business is a living, breathing entity that requires all parts to work together. Not only when you're present, but when you are not present as well. For that to happen, you need goals and strategies - in writing - that include the people that will be instrumental in each area.

 

Start with a simple outline defining your goals for each area of your business. Include in your goals the skill sets, personalities and training that will be needed to make each area operate successfully. Then detail an action plan for each area including precise steps that will help assure your associates are properly equipped to achieve those goals.

  

Your people are key components instrumental to your success and must be a part of your plan. Your success or failure depends as much on them as any other component of your business. Invest well in your people diligently, thoroughly and continuously. A poor investment will only get you a poor return and much frustration.

 

This area is so important that if you do not commit to doing it properly you will almost assure frustration and failures will occur. Which means you will have to start all over again in that area including repairing any damage done such as loss of sales, customers and your business reputation.

 

All too often we have good intentions yet fail to follow through in this area. We find ourselves getting side tracked and busy with other things and turn our people free to do a job they are not yet educated, prepared and equipped for.  When you do not commit to finishing what you start, you are simply creating a waste of your time and efforts as well as theirs.

 

Have well defined and high expectations of your people. Hold them to those expectations and treat them fairly and respectfully. Make sure their compensation plan is tied to meeting specific goals and rewards them accordingly.

These goals should include quality and customer satisfaction as much as sales or production volume. If you don’t have a follow up system in place to monitor quality and customer satisfaction you may find that eventually you will lack in customer retention. It costs a lot more to get a new customer than to keep one you have (this is actually another topic in itself).

Design win-win-win into your planning.  Yes, that is three wins, not two!

 

If it’s only two someone is being cheated.

 

When your business makes a sale everyone should win. You and your people are rewarded financially and with recognition and your customers are rewarded with a quality product or service and your gratefulness for choosing your company.

 

Thomas Worzella, Author

08/22/2010

                                   


 

 Food for thought…

 

A Story of sharing small expressions.

(I wrote about these short experiences to share with my Small Business Professionals Master Mind Group.)

 

...My brother in law, who is a wonderful person and an inspiration to me
was having "one of those days". I guess it started out with locking the keys in
his car at the gas station before church that Sunday, followed by other little
events through out the morning and mid afternoon.


He wasn't complaining but you could tell he was some what depressed. I noticed
and decided to express some kindness. I purchased a large bag of beef jerky on
the way back to our mother-in-laws home where we were going to move some
furniture around. I am pretty sure beef jerky is one of his all time favorite
snacks.  When I got there I surprised him with it. A great big smile came to his
face. It was good to see him cheer up and of course it made me feel good 
also to see him smiling.

...After a recent wedding service when leaving church and greeting the wedding
party, I shook the hands of the parents, the Mother of the Groom had a look that
was tired and unsure. I paused and took a breif moment, looked at her again and
said "wow, you really look beautiful!".  Her face turned into a happy smile and
tears started to appear. A warm hug expressed a change to happiness.

...Find a way to express appreciation or give a compliment to everyone you meet.
Include your family members. Sometimes something as simple as a smile or an
unexpected compliment can make someones day. For those you don't know know
very well a smile and a compliment are exceptional ice breakers to help ease
awkwardness, gain trust and build friendship. To those close to you it lets them
know you don't take them for granted and appreciate them. By making a habit of
doing this, you will most certainly improve the quality of their life - and
yours.

...Every moment we live we have choices which affect our lives. We can ignore
them and let life happen to us, our we can sieze each moment with conscious
choices and improve our lives and the lives of others.

...Often the only difference between a good day and a bad day is simply choosing
our attitude, regardless of the challenges we might face.


Did you know I keep a card on my dashboard to remind to pray for all those who
are important to me.  It simply says "pray" and it reminds me to pray for people
and things I am grateful for. I've used this for years. All of you make my day
each time we meet or chat and I am grateful for your friendships. I want the
best things life has to offer for you and your families. Prayer has also served
as a survival tool for me in difficult times. Remembering what I am grateful for
helps lift my spirits.

I think I am going to add the word "smile" next to the word "prayer".  Hope you
all have a great weekend.
Thomas  08/08/2010
 

 
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Some Topic idea's
 
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